Released on = July 11, 2007, 12:31 pm

Press Release Author = Bo Carpenter, Pandora Bracelets USA

Industry = Apparel & Fashion

Press Release Summary = Premier Ann Arbor jewelry store, Lewis Jewelers announces
its Free Lifetime Diamond Trade-Up policy.

\"Buy the diamond ring you can afford today, and trade it in for a larger diamond
tomorrow,\" said store owner David N. Lewis.

Press Release Body = ANN ARBOR, MICH. -- Premier Ann Arbor jewelry store, Lewis
Jewelers announces its Free Lifetime Diamond Trade-Up policy.

\"Buy the diamond ring you can afford today, and trade it in for a larger diamond
tomorrow,\" said store owner David N. Lewis.

Lewis Jewelers guarantees the full trade in value of a diamond purchase toward a
larger diamond worth 50% or more than the original price, at any time a customer
wishes to upgrade the stone.

Customers will receive credit for the price paid for a diamond towards a new diamond
purchase. There is no limit on the number of times a person can upgrade, and there
is no re-stocking fee.

Simply call Lewis Jewelers, reserve your new diamond from the Bridal Ring Builder
inventory, and obtain a Return Authorization Number (RA#). The original purchase
price of the trade-up will be applied toward the purchase of a new diamond with at
least a 50% additional value or greater, providing the following conditions are met:
A. Diamond is not damaged.
B. The original diamond certificate is included. (If you do not return the original
diamond certificate, there will be a $150.00 fee).
C. The copy of original purchase receipt showing price paid and date of purchase.

Lewis Jewelers requests that when shipping the ring that customers send their
diamond with original diamond certificate, copy of original purchase receipt and
Return Authorization Number to:

Lewis Inc.
Attn: Bonnie Schneider
RA#
2000 West Stadium Blvd.
Ann Arbor, MI 48103
734-994-5111

Please ship the diamond via US Postal Service Registered Mail and have the package
insured for the purchase price. If a customer does not insure the package, and the
ring is lost on shipment, he or she will be responsible for the loss.

The store was founded in 1921 by Morris B. Lewis of Detroit, Mich. He had envisioned
a jewelry store built on the foundation of integrity, customer service, and quality
merchandise at affordable prices. The store was then passed onto Morton H. Lewis,
who then moved the store to Ann Arbor.

Lewis Jewelers is distinguishable not only by reputation but also by offering some
of the world\'s finest jewelry designers. Lewis Jewelers is family owned and operated
business with 20 full-time employees, which includes four master goldsmiths and
three certified gemologists (graduates of the Gemological Institute of America
G.I.A).

Lewis Jewelers is proud to carry the full line of Pandora Jewelry. For more
information, contact Lewis Jewelers at 877-88-LEWIS or visit www.lewisjewelers.com.
Lewis Jewelers is located at 2000 West Stadium Blvd in Ann Arbor, Michigan.


Web Site = http://www.pandorabraceletsusa.com

Contact Details = Pandora Bracelets USA, Lewis Jewelers
2000 West Stadium Blvd
Ann Arbor, MI 48103
734-994-5111
www.pandorabraceletsusa.com